Students taking this course will be assigned a grade of S satisfactory or U unsatisfactory. Focuses upon theoretical foundations of research design, methodology, and analysis as well as interpretation of univariate, bivariate, and multivariate data in marketing theory exploration.
It focuses on the assessment of market potential, marketing strategies and decisions in the context of limited resources and conditions of risk and market uncertainty, and the role of marketing in the commercialization process.
Professional Selling Three credits. The more visual your marketing case study is, the better. Consumer and Market Research.
Introduction to marketing concepts and Mktg case as applied to the retail consumer environment. Comprehensive survey and critical review of the history of marketing thought and contemporary schools of thought in marketing discipline.
Investigation of the various types of retailing with emphasis on both the strategic and functional aspects in retail processes. With a change in content, may be repeated for credit.
What results have you seen with our solution so far? This is a hands-on Mktg case that employs real-world databases, lectures, cases, and exercises. Examines differences in global environment; how cultural considerations, political, legal, and economic conditions affect market entry strategies and marketing mix decisions; development of marketing plan for global environments.
It should be noted that "retail" is an incredibly broad topic covering everything from consumer insights to supply chain to sales management. RoomSchool of Business Major requirements Marketing and Digital Analytics Three credits.
Include how your client is planning on using your product in the future to grow and expand their goals.
Consumer decision making is evaluated as to psychological drives, sociological concepts used by producers, channel intermediaries, consumers; considers methods, techniques for measuring consumer behavior, and analyzing consumer markets. Other ways to maximize the impact of a case study include: Marketing Research Three credits.
An analytical approach is taken consistent with current thinking and practice of the industry. Marketing Planning and Strategy Three credits. This course is intended to teach students how to use data analytics to improve marketing decision making at every stage of the Strategic Marketing Process.
Include a case study request email template to save customer success time. Writing on how curation improves content marketing ROI? Category Analysis and Management. New Product Development and Strategy.
Provides students with basic and advanced analytical tools to address strategic marketing concerns, including topics such as consumer profiling and behavioral targeting, media buying, retail engagement, and search. Ask if you can see their results or look into their reporting for numerical information to back up the information in the interview.
Retail Buying and Merchandise. Why did you choose our solution above others? Focuses on the strategic development, positioning, and management of products, promotion, distribution, pricing, and store environments in building customer relationships from retailer and supplier perspectives.
Senior Thesis in Marketing Three credits. May be repeated for up to 3 hours of degree credit. Students gain hands on computer-based experience in analyzing data. Several models of consumer behavior are studied as are the psychological phenomena of learning, motivation, and attitude development, and the sociological influences of social class, reference groups and culture.
Provides students an understanding of the design, coordination, integration, and management of marketing communications. Analysis and management of brands and product categories from supplier and retailing strategic perspectives. Product management, market research, marketing communications, retailing and distribution, consumer behavior, and social and ethical implications of marketing.
Seminar in Transportation and Business Logistics. The theory, knowledge, and application relevant to the coordination of marketing communications including advertising, personal selling, sales promotion, public relations, and publicity. They provide proof of concept to potential buyers, and drive your audience further down the funnel.MarketingSherpa's Case Studies, New Research Data, How-tos, Interviews and Articles Enter your email below to join thousands of marketers and get FREE weekly newsletters with practical Case Studies, research and training, as well as MarketingSherpa updates and promotions.
With cutting-edge cases, engaging images, and profiles of today’s most compelling marketers, MKTG shows students how the principles of marketing are applied at the world’s top companies every day.
M arketing P rinciples – MKTG Price & Marketing Math Case #4 Business Department Eibling Hall Washburn International: Guitars and Break-Even (Case Note: Reliable References are REQUIRED to adequately address the questions in this case.).
Washburn International began manufacturing guitars in Chicago, Illinois at its original location on Maxwell Street%(23). MKTG is a global network that continues to grow in order to deliver strategic, scalable marketing experiences around the world.
Learning tools will include: participant interaction, role plays, work groups, and case studies. Integrated Marketing Communications in the Digital Age. Three credits. Prerequisite: MKTG or BADM ; open only to Business majors of junior or higher status. Marketing (MKTG) Courses.
MKTG Introduction to Marketing. 3 Hours. This is a hands-on course that employs real-world databases, lectures, cases, and exercises. Prerequisite: MKTG MKTG Strategic Category Management.